Sector: Non-Cyclical Consumer
Fund: Fund IV
Leadership: Greg Cyr, CEO
As our pets continue to be viewed as important members of the family, we seek out the best nutritional and functional pet foods available. Mid America Pet Food fits this bill, manufacturing a broad array of super premium branded pet food products. Victor Super Premium Dog Food is the company’s top selling label, of which there are over a dozen unique formulas to choose from depending on the specific needs of your pet. Mid America also sells branded cat food (Mers) and horse feed (Extruded Advantage). Unlike most branded pet food companies which outsource their production, Mid America manufactures 100% of its products in its state-of-the-art facility in East Texas. The company has completed the construction of a second production line enabling Mid America to meet growing demand for its products, while continuing to manufacture high quality pet food with strict adherence to food safety standards.
Trinity Hunt has partnered with Scott Glover, the founder and CEO of Mid America Pet Food, with the collective goal of increasing production capacity, expanding the existing footprint in the rural farm-and-feed store segment of the market, and accelerating the growth into the more urban independent pet specialty store segment.
Mid America is located in Mt. Pleasant, Texas, about 120 miles east of Dallas. This is Trinity Hunt’s second investment in the premium pet food industry.