Trinity Hunt Partners, a growth-oriented middle market private equity firm, today announced a partnership with Exclusive Concepts (“Exclusive”), a provider of digital marketing and advertising services based in Burlington, Massachusetts. Exclusive was founded in 1997 and has grown to be a leading digital marketing services partner for eCommerce-focused clients. Trinity Hunt is partnering with Exclusive President Scott Smigler, who will remain a significant shareholder, and the company’s management team to accelerate Exclusive’s growth trajectory through investments in infrastructure, talent and strategic acquisitions.
“Trinity Hunt is the ideal partner for Exclusive due to their focus on people, culture, and growth, along with their track record of success in driving thoughtful, acquisition-driven expansion,” said Scott Smigler, President of Exclusive Concepts. “This investment will enable us to deliver new capabilities for our valued clients, to help position them for accelerated growth as the digital transformation continues.”
Through its partnership with Exclusive, Trinity Hunt intends to acquire complementary businesses across the United States to create the market leader in the digital marketing industry.
“Exclusive’s commitment to thought leadership in eCommerce digital marketing is a true differentiator,” said George Morgan, Principal at Trinity Hunt. “We are excited to partner with Scott and the entire Exclusive team to execute our thesis in the digital marketing and digital media services industry. We look forward to building on Exclusive’s strong foundation and rapidly scaling the business through acquisitions.”
Winston & Strawn served as legal advisor to Exclusive in the transaction. Katten Muchin Rosenman served as legal advisor to Trinity Hunt. Terms were not disclosed.